![]() We are experiencing heavy demand for a more engaging and personalized sports viewing experience that is tightly integrated with betting. The NFL and the NBA (and their NCAA counterparts) remain the strongest draw, however behind that the important sports vary from month to month and state to state. Recent data out of Colorado showed that tennis was the second most bet upon sport after baseball in August, however soccer had the biggest share gain year on year. The picture is similar in what people are betting on. While DraftKings and FanDuel continue to battle for revenue leadership, Fanatics and ESPN Bet have arrived on the scene as legitimate challengers, and internationally strong books are making real progress in some states (see Bet365’s rise in Ohio). ![]() In several markets we see clear category leaders, but with a frantic race behind them to eke out share and take online sportsbook (OSB) revenue. Five years after PASPA, the mood was that “phase two” of the gambling industry’s maturity is starting to take shape. ![]() This year’s Global Gaming Expo (G2E) came at an interesting moment in time for the sports gaming industry.
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